Text ads are a type of ad format in Google Ads that allow advertisers to create ads that appear in Google search results. Text ads are typically composed of a headline, two lines of description, and a display URL.

Here are some tips for creating effective text ads in Google Ads:

1. Use compelling headlines: Headlines are the most important part of a text ad as they can help grab users’ attention and encourage them to click on the ad. Use action-oriented language and include keywords that match users’ search queries.

2. Include relevant descriptions: Descriptions provide additional context about the ad and can help persuade users to click. Use concise language to describe the key benefits of your product or service.

3. Use relevant display URLs: The display URL is the web address that appears in the ad. Make sure the display URL is relevant to the ad and includes keywords that match users’ search queries.

4. Use ad extensions: Ad extensions can provide additional information about your business and help increase the visibility of your ad. Examples of ad extensions include site links, callouts, and location extensions.

5. Test different variations: To optimize the performance of your text ads, test different variations of headlines, descriptions, and ad extensions. Use A/B testing to determine which variations perform best and adjust your ad accordingly.