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Digital Marketing Course
Unit 1
Introduction to Digital Marketing
The Digital Marketing Framework
Why Digital Marketing
Difference Between Traditional Marketing and Digital Marketing
What is Digital Marketing Strategy
Digital Marketing Manager
Role and Functions
ROI between Digital and traditional marketing
Types of Digital Marketing
Unit 2
Search Engine Optimization and Content Development:
Realistic Goal Setting
Keyword Search
Google Webmaster guidelines
Crawling and indexing
Page ranking
Google search console
Search working
Meta tags
Heading Elements
Localization and Country targeting
Building local presence
Google My Business Listing
Listing in Local Directories
Social Media
Facebook Pages
Facebook Business Suite
Instagram Page
Linkedin Page
Twitter profile for your business
WhatsApp Business
Content Development
Choosing appropriate Images for the website
Important aspects to keep in mind for Content writing
Unit 3
Website
How website works
Choosing a Hosting package
Choosing a Domain Name
Content Management Systems (Word press)
Installation of Word Press account
Types of Blogs
Creating Blogs
Basics of HTML
Various types of programming languages used in developing websites
Feeds
Cookies Management
FTP Server
SMTP & POP3 Configuration for email marketing,
Unit 4
Search Engine Marketing
Social Media
Choosing social media sites for marketing
Social media goals
Social media plans
Advertising on Social Media
Social media metrics
Facebook Business Ads Manager Settings for Facebook, Instagram and WhatsApp,
Google Ads
Type of advertisement
Paid ads
Creation of account & advertisement
PPC
CPC
CPM
Biding Strategies
Responsive Ads
Text Ads
Ad Extensions
Callout Ads
Call Ads
Location
Keyword Match Types
Campaign Level Settings & Account level settings
Auto-tagging
Call reporting
Ad Scheduling
Ads Location Mapping/Targeting
Ad creation using software’s and online tools.
YouTube Ads
Search Partners Marketing
Banner Ads
Photo Ads and Carousel Ads
Display advertising
Meaning
Working
Goals
Search Advertising v/s Display Advertising
Target Identifications
Types of Display Advertising
Organizing Display Advertising.
Video Advertising and Marketing
Strategic fit of Video Marketing
Video content and Budgeting
Promoting Videos
Sharing Videos
Advertising on Video Sharing Sites
Video marketing metrics
E-mail Marketing
Basics
Crafting E-mail Marketing
E-mail Marketing Campaigns
E-mail Marketing Metrics
Unit 5
Digital Marketing Analytics
Google Search Console Analytics
Google Analytics
Facebook and Instagram Analytics
YouTube Analytics
Online shopping sites
E-Commerce
Levels of E-Commerce
Handling Online Payments
Order Management
Customer service in E-Commence and M-Commerce
Menu
Unit 1
Introduction to Digital Marketing
The Digital Marketing Framework
Why Digital Marketing
Difference Between Traditional Marketing and Digital Marketing
What is Digital Marketing Strategy
Digital Marketing Manager
Role and Functions
ROI between Digital and traditional marketing
Types of Digital Marketing
Unit 2
Search Engine Optimization and Content Development:
Realistic Goal Setting
Keyword Search
Google Webmaster guidelines
Crawling and indexing
Page ranking
Google search console
Search working
Meta tags
Heading Elements
Localization and Country targeting
Building local presence
Google My Business Listing
Listing in Local Directories
Social Media
Facebook Pages
Facebook Business Suite
Instagram Page
Linkedin Page
Twitter profile for your business
WhatsApp Business
Content Development
Choosing appropriate Images for the website
Important aspects to keep in mind for Content writing
Unit 3
Website
How website works
Choosing a Hosting package
Choosing a Domain Name
Content Management Systems (Word press)
Installation of Word Press account
Types of Blogs
Creating Blogs
Basics of HTML
Various types of programming languages used in developing websites
Feeds
Cookies Management
FTP Server
SMTP & POP3 Configuration for email marketing,
Unit 4
Search Engine Marketing
Social Media
Choosing social media sites for marketing
Social media goals
Social media plans
Advertising on Social Media
Social media metrics
Facebook Business Ads Manager Settings for Facebook, Instagram and WhatsApp,
Google Ads
Type of advertisement
Paid ads
Creation of account & advertisement
PPC
CPC
CPM
Biding Strategies
Responsive Ads
Text Ads
Ad Extensions
Callout Ads
Call Ads
Location
Keyword Match Types
Campaign Level Settings & Account level settings
Auto-tagging
Call reporting
Ad Scheduling
Ads Location Mapping/Targeting
Ad creation using software’s and online tools.
YouTube Ads
Search Partners Marketing
Banner Ads
Photo Ads and Carousel Ads
Display advertising
Meaning
Working
Goals
Search Advertising v/s Display Advertising
Target Identifications
Types of Display Advertising
Organizing Display Advertising.
Video Advertising and Marketing
Strategic fit of Video Marketing
Video content and Budgeting
Promoting Videos
Sharing Videos
Advertising on Video Sharing Sites
Video marketing metrics
E-mail Marketing
Basics
Crafting E-mail Marketing
E-mail Marketing Campaigns
E-mail Marketing Metrics
Unit 5
Digital Marketing Analytics
Google Search Console Analytics
Google Analytics
Facebook and Instagram Analytics
YouTube Analytics
Online shopping sites
E-Commerce
Levels of E-Commerce
Handling Online Payments
Order Management
Customer service in E-Commence and M-Commerce
Difference Between Traditional Marketing and Digital Marketing