Digital Marketing Course

Social media marketing plan

What is a social media marketing plan?

A social media marketing plan is essentially a blueprint for what your organization aims to achieve through social media and how you plan to meet your goals. A marketing plan for social media may include details such as:

  • Social media channels you plan on using
  • Social media marketing goals
  • Social media marketing tactics
  • Key performance indicators (KPIs)
  • Customer profiles
  • Market research
  • Social media content calendar

These are just some of the elements that may be included in a marketing plan for social media. As a general rule, the more detailed your social media marketing plan is, the better.

A highly detailed social media marketing plan will help streamline the decision-making process and ensure that everyone on your team is on the same page. Changes and other adjustments can always be made in the future as you begin to see results and get feedback from your target audience.

How to create a social media strategy:
Step 1. Choose goals that align to business objectives
Step 2. Learn everything you can about your audience
Step 3. Get to know your competition
Step 4. Do a social media audit
Step 5. Set up accounts and improve profiles
Step 6. Find inspiration
Step 7. Create a social media content calendar
Step 8. Create compelling content
Step 9. Track performance and make adjustments
An at-a-glance calendar showing each step of the 30-day social media plan.


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