Google Ads (formerly known as Google AdWords) offers a wide variety of ad formats to help businesses reach their target audience and achieve their advertising goals. Here are some of the most common types of advertisements available on Google Ads:

1. Search ads: These ads appear at the top or bottom of Google search results pages when someone searches for a keyword related to your product or service. Search ads are text-based and typically include a headline, description, and URL.

2. Display ads: These ads appear on websites that are part of the Google Display Network, which includes millions of websites and apps. Display ads can be text-based, image-based, or video-based and are designed to reach people who are browsing websites and apps that are relevant to your product or service.

3. Video ads: These ads appear on YouTube and other video websites and apps. Video ads can be skippable or non-skippable and can appear before, during, or after a video.

4. Shopping ads: These ads appear at the top of Google search results pages when someone searches for a product related to your business. Shopping ads typically include an image, price, and other product information.

5. App ads: These ads appear on Google Play, YouTube, and other apps and websites. App ads are designed to promote mobile apps and can include text, images, and videos.

6. Local ads: These ads appear in Google Maps and other Google properties when someone searches for a business or location near them. Local ads typically include a map, directions, and other information about your business.

Google Ads provides businesses with a wide range of ad formats to reach their target audience and achieve their advertising goals. By using these different types of ads and targeting options, businesses can create effective and data-driven ad campaigns on the world’s largest search engine and ad platform.