Social media metrics are the data points used to measure the performance of social media marketing efforts. There are several key social media metrics that businesses and marketers should track to evaluate their social media strategy’s effectiveness. Here are some common social media metrics:

1. Engagement: This metric measures the number of likes, comments, shares, and other interactions with your social media content. It indicates how much your audience is engaging with your brand.

2. Reach: This metric measures the number of people who have seen your social media content. It shows how many people your content is reaching.

3. Impressions: This metric measures how many times your social media content has been seen by users. It provides insight into how often your content is being viewed.

4. Click-through rate (CTR): This metric measures the percentage of users who click on a link in your social media content. It shows how effective your content is at driving traffic to your website.

5. Conversion rate: This metric measures the percentage of users who complete a desired action, such as making a purchase or filling out a form after clicking on your social media content.

6. Follower growth rate: This metric measures the rate at which your social media followers are growing over time. It shows how well your brand is attracting and retaining followers.

7. Sentiment analysis: This metric measures the overall sentiment or emotion associated with your social media content, such as positive, negative, or neutral. It provides insight into how your audience feels about your brand.

By tracking these social media metrics, businesses can evaluate their social media marketing efforts’ success and make data-driven decisions to optimize their strategy for better results.