1. Choose a domain name that is easy to type: Choosing a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.

2. Keep it short: If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.

3. Use keywords: Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com. It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.

4. Target your area: If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com.

5. Avoid numbers and hyphens: Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.

6. Be memorable: There are millions of registered domain names, so choosing a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.

7. Research it: When you choose a domain name, make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a legal mess that could cost you a fortune, as well as your domain!