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Digital Marketing Course
Unit 1
Introduction to Digital Marketing
The Digital Marketing Framework
Why Digital Marketing
Difference Between Traditional Marketing and Digital Marketing
What is Digital Marketing Strategy
Digital Marketing Manager
Role and Functions
ROI between Digital and traditional marketing
Types of Digital Marketing
Unit 2
Search Engine Optimization and Content Development:
Realistic Goal Setting
Keyword Search
Google Webmaster guidelines
Crawling and indexing
Page ranking
Google search console
Search working
Meta tags
Heading Elements
Localization and Country targeting
Building local presence
Google My Business Listing
Listing in Local Directories
Social Media
Facebook Pages
Facebook Business Suite
Instagram Page
Linkedin Page
Twitter profile for your business
WhatsApp Business
Content Development
Choosing appropriate Images for the website
Important aspects to keep in mind for Content writing
Unit 3
Website
How website works
Choosing a Hosting package
Choosing a Domain Name
Content Management Systems (Word press)
Installation of Word Press account
Types of Blogs
Creating Blogs
Basics of HTML
Various types of programming languages used in developing websites
Feeds
Cookies Management
FTP Server
SMTP & POP3 Configuration for email marketing,
Unit 4
Search Engine Marketing
Social Media
Choosing social media sites for marketing
Social media goals
Social media plans
Advertising on Social Media
Social media metrics
Facebook Business Ads Manager Settings for Facebook, Instagram and WhatsApp,
Google Ads
Type of advertisement
Paid ads
Creation of account & advertisement
PPC
CPC
CPM
Biding Strategies
Responsive Ads
Text Ads
Ad Extensions
Callout Ads
Call Ads
Location
Keyword Match Types
Campaign Level Settings & Account level settings
Auto-tagging
Call reporting
Ad Scheduling
Ads Location Mapping/Targeting
Ad creation using software’s and online tools.
YouTube Ads
Search Partners Marketing
Banner Ads
Photo Ads and Carousel Ads
Display advertising
Meaning
Working
Goals
Search Advertising v/s Display Advertising
Target Identifications
Types of Display Advertising
Organizing Display Advertising.
Video Advertising and Marketing
Strategic fit of Video Marketing
Video content and Budgeting
Promoting Videos
Sharing Videos
Advertising on Video Sharing Sites
Video marketing metrics
E-mail Marketing
Basics
Crafting E-mail Marketing
E-mail Marketing Campaigns
E-mail Marketing Metrics
Unit 5
Digital Marketing Analytics
Google Search Console Analytics
Google Analytics
Facebook and Instagram Analytics
YouTube Analytics
Online shopping sites
E-Commerce
Levels of E-Commerce
Handling Online Payments
Order Management
Customer service in E-Commence and M-Commerce
Menu
Unit 1
Introduction to Digital Marketing
The Digital Marketing Framework
Why Digital Marketing
Difference Between Traditional Marketing and Digital Marketing
What is Digital Marketing Strategy
Digital Marketing Manager
Role and Functions
ROI between Digital and traditional marketing
Types of Digital Marketing
Unit 2
Search Engine Optimization and Content Development:
Realistic Goal Setting
Keyword Search
Google Webmaster guidelines
Crawling and indexing
Page ranking
Google search console
Search working
Meta tags
Heading Elements
Localization and Country targeting
Building local presence
Google My Business Listing
Listing in Local Directories
Social Media
Facebook Pages
Facebook Business Suite
Instagram Page
Linkedin Page
Twitter profile for your business
WhatsApp Business
Content Development
Choosing appropriate Images for the website
Important aspects to keep in mind for Content writing
Unit 3
Website
How website works
Choosing a Hosting package
Choosing a Domain Name
Content Management Systems (Word press)
Installation of Word Press account
Types of Blogs
Creating Blogs
Basics of HTML
Various types of programming languages used in developing websites
Feeds
Cookies Management
FTP Server
SMTP & POP3 Configuration for email marketing,
Unit 4
Search Engine Marketing
Social Media
Choosing social media sites for marketing
Social media goals
Social media plans
Advertising on Social Media
Social media metrics
Facebook Business Ads Manager Settings for Facebook, Instagram and WhatsApp,
Google Ads
Type of advertisement
Paid ads
Creation of account & advertisement
PPC
CPC
CPM
Biding Strategies
Responsive Ads
Text Ads
Ad Extensions
Callout Ads
Call Ads
Location
Keyword Match Types
Campaign Level Settings & Account level settings
Auto-tagging
Call reporting
Ad Scheduling
Ads Location Mapping/Targeting
Ad creation using software’s and online tools.
YouTube Ads
Search Partners Marketing
Banner Ads
Photo Ads and Carousel Ads
Display advertising
Meaning
Working
Goals
Search Advertising v/s Display Advertising
Target Identifications
Types of Display Advertising
Organizing Display Advertising.
Video Advertising and Marketing
Strategic fit of Video Marketing
Video content and Budgeting
Promoting Videos
Sharing Videos
Advertising on Video Sharing Sites
Video marketing metrics
E-mail Marketing
Basics
Crafting E-mail Marketing
E-mail Marketing Campaigns
E-mail Marketing Metrics
Unit 5
Digital Marketing Analytics
Google Search Console Analytics
Google Analytics
Facebook and Instagram Analytics
YouTube Analytics
Online shopping sites
E-Commerce
Levels of E-Commerce
Handling Online Payments
Order Management
Customer service in E-Commence and M-Commerce
Question Bank on Digital Marketing
How long does SEO take?
Why is keyword research important?
Why is mobile SEO important? Is my site mobile friendly?
What are meta tags?
What are the best ways to locally optimize my site?
What is Local SEO?
What do you mean by Domain Authority
What’s the difference between organic rankings and Google Ads?
What’s a call to action, and how do I create it?
What is lead generation?
How dose web design affect SEO?
What do you mean by Impressions in Digital Marketing?
Why are image alt tags important?
What are the different types of Digital Marketing?
What are the most effective ways to increase traffic to your website?
Define SEO.
Explain keywords in Digital marketing? How important is it for SEO?
What are the key areas where you can use keywords to optimize your site ranking?
What are the different types of SEO?
What are on-page and off-page optimization?
Explain the role of Page Authority in SEO
Name some useful Digital Marketing tools.
Explain PPC or Pay Per Click advertising?
Explain Google Adwords.
Name and Explain some of the Google AdWords ad extensions?
Explain a responsive web design?
What is the difference between direct marketing and branding?
What is the difference between SEO and SEM?
Name some PPC (Pay-Per-Click) tools?
How can you use social media for marketing?
Explain the difference between Organic Marketing and Inorganic Marketing What is Content Marketing?
Why is online marketing preferred more than offline marketing?
How should companies measure Social Media Marketing Success?
Explain how AdWords work.
What are the four C’s of Digital Marketing?
What are the 3 ingredients of Digital Marketing?
Explain the process of order management system in an e-commerce portal
Explain various types bidding options.
Differentiate between AdWords and AdSense.
What are the WebMaster tools?
Name 3 email marketing tools.
Explain the Key points to be kept in mind while developing video Ads
What is the role of WordPress in Website development
Explain various way to measuring the conversations
Which is essential: the number of engagements or the likes/followers?
What are the skills needed for Digital Marketing?
Describe the sales funnel and why it is important to digital marketing.
What is the difference between search engine optimization (SEO) and search engine marketing (SEM)?
What KPIs do you use in social media reporting?
What are the characteristics of “bad links”?
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