Digital Marketing Course
Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Example
Describe metadata within an HTML document:
<head>
<meta charset=”UTF-8″>
<meta name=”description” content=”Free Web tutorials”>
<meta name=”keywords” content=”HTML, CSS, JavaScript”>
<meta name=”author” content=”John Doe”>
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
</head>The <meta> tag defines metadata about an HTML document. Metadata is data (information) about data.
<meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.
Metadata will not be displayed on the page, but is machine parsable.
Metadata is used by browsers (how to display content or reload page), search engines (keywords), and other web services.
There is a method to let web designers take control over the viewport (the user’s visible area of a web page), through the <meta> tag