Google Ad Extensions are additional pieces of information that can be added to a text ad to provide users with more context and increase the visibility of the ad. Ad extensions can help improve the performance of ads by providing additional opportunities for users to engage with the ad and take action.

Here are some of the ad extensions available in Google Ads:

1. Sitelink extensions: Sitelink extensions allow advertisers to add additional links to their ad that take users to specific pages on their website. Sitelinks can help users find the information they’re looking for more quickly and can help increase the click-through rate of the ad.

2. Callout extensions: Callout extensions allow advertisers to add additional text to their ad that highlights the key benefits of their product or service. Callouts can help increase the visibility of the ad and persuade users to click.

3. Structured snippet extensions: Structured snippet extensions allow advertisers to provide additional details about their product or service. Advertisers can choose from a list of predefined headers such as “Styles” or “Destinations” and add up to 10 items to provide more information to users.

4. Call extensions: Call extensions allow advertisers to include a phone number in their ad that users can click to call directly from their device. Call extensions are particularly useful for businesses that rely on phone calls to generate leads or sales.

5. Location extensions: Location extensions allow advertisers to include a map marker in their ad that shows the user’s location relative to the business. Location extensions are particularly useful for businesses with physical locations that want to drive foot traffic to their stores.

6. Price extensions: Price extensions allow advertisers to showcase their products or services with pricing information directly in the ad. Price extensions can help users find the information they’re looking for more quickly and can increase the click-through rate of the ad.

By using ad extensions in Google Ads, advertisers can provide users with more relevant and useful information, improve the performance of their ads, and increase the likelihood of conversions.