Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

Why you need a Google My Business account

Get discovered in Google (and Google Maps)

Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google Business Profile helps ensure that people find your business when looking for products and services like yours in their local area.

Your Google My Business listing shows searchers where and how to visit your business. A Google Business Profile also improves your local SEO. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.

Control your online business information

Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.

You can post updates to share that you’ve expanded services, temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19). Google Business Profiles have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.

Build trust through reviews

Reviews are a key element of social proof, and a meaningful way to build trust and credibility.

Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses to visit and products to buy.

It can be scary to think about reviews coming in on such a public platform, especially since you can’t pick and choose which Google My Business reviews to share.