Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Digital marketing managers are responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. They are in charge of overseeing projects and ensuring that digital marketing campaigns run smoothly from start to finish. They’d likely be responsible for leading teams as well as act as a key point of contact for clients in a B2B context.

These are essentially business managers in the digital marketing agency, so they need to have good people skills while being able to both manage content and build strategy. To a greater or lesser extent, they may need a fair knowledge of SEO, analytics, advertising, business practices, social media, email marketing, web development and copywriting.