CPC (cost-per-click) ads are a type of online advertising where advertisers pay a fee each time someone clicks on their ad. CPC ads are commonly used in search engine advertising, social media advertising, and other forms of online advertising.

Here’s how CPC ads work:

1. Ad creation: Businesses create ads in a platform such as Google Ads or Facebook Ads Manager. The ad includes a headline, description, and a link to a landing page on the business’s website.

2. Bid management: In CPC advertising, businesses set a maximum bid for each keyword or ad placement they want to target. The bid represents the maximum amount they are willing to pay for a click on their ad. The actual cost per click (CPC) can vary based on competition from other advertisers and the relevance of the ad to the user’s search query.

3. Ad placement: CPC ads can appear in a variety of places, such as search engine results pages (SERPs), social media feeds, or other websites and apps that are part of the advertising network.

4. Targeting options: CPC advertising platforms offer a range of targeting options to help businesses reach their target audience, including location targeting, device targeting, demographic targeting, and more.

5. Measurement and optimization: CPC advertising platforms provide businesses with data and analytics to help them measure the performance of their ad campaigns and optimize them for better results. This includes metrics such as click-through rate (CTR), conversion rate, and cost per conversion.