Social Media

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Some of the social media websites are Facebook, Twitter, Instagram, LinkedIn and YouTube.

Key Principles for Social Media Managers:

• Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
• Authenticity, honesty and open dialogue are key.
• Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.
• Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.