One Week Online Faculty Development Program Focused on Marketing Analytics, Organized by KLS IMER

One Week Online Faculty Development Program Focused on Marketing Analytics, Organized by KLS IMER Research Centre from 16th – 20th January 2024


Karnatak Law Society’s Institute Of Management Education and Research established in 1991, has been a pioneer autonomous institution in Management education, research, and consultancy in North Karnataka, Promoted by great visionaries, it has a team of highly qualified and research-oriented faculty led by a dynamic director and supported by a beautiful campus with state-of-the-art infrastructure. KLS IMER is recognized as a Research Centre under Rani Channarnma University, Belagavi, Over the years the institute has been consistently rated as one of the top B-Schools in this part of the country.

About the FDP

In this dynamic era, understanding and leveraging data are imperative for effective teaching and impactful research. This one-week FDP aims to empower faculty members and research scholars with practical skills in marketing analytics, equipping them to integrate real-world insights into their teaching methodologies.

Key Features

  • Hands-on workshop to faculty in marketing analytics for data-driven teaching and research excellence
  • Introduces practical analytical tools for immediate classroom application.

Why Attend

This FDP is a unique opportunity for faculty members seeking to enhance their proficiency in marketing analytics, ultimately contributing to the advancement of their teaching methodologies and research endeavors.

Participants Profile

This FDP will be of interest to Marketing Faculty, Research Scholars, and Professionals transitioning to Education and Students of Marketing Specialisation

FDP Schedule

Date and Time


DAY 1 3.30 to 5 pm

Developing Marketing Strategies through Data Visualization using Tableau

DAY 2 3.30 to 5 pm

Compare Sales Performances: Cases using SPSS

DAY 3 3.30 to 5 pm

Segmentation Analysis

DAY 4 3.30 to 5 pm

Market Basket Analysis and Sentiment Analysis

DAY 5 3.30 to 5 pm

Measuring customer satisfaction, loyalty, trust— Regression Analysis,

Structural Equation Modelling


Dr. Dhaval Maheta is a distinguished academician holding a doctoral degree in Management. He currently serves as a Professor in the Department of Business and Industrial Management at Veer Narmad South Gujarat University in Surat. With an impressive career spanning over twenty-two years, Dr. Maheta possesses a wealth of experience in both teaching and the world, having worked with renowned multinational financial institutions such as ICICI Bank and HDFCLtd.

Dr. Dhaval Maheta’s expertise lies in various domains, including Quantitative Financial Management, Production Management, Research Methodology, and Financial Derivatives. His academic journey is marked by the presentation and publication of 40 research papers at esteemed National and International Conferences. Additionally, he has authored several books on specialized topics, such as “Minitab- software, “Statistical Analysis using R Software,” “Machine Learning using R-Rattle,• and “Data Analysis using R.”

Dr. Hitesh Parmar’s academic and research spans over 15 years, making him an expert in his field. His educational background is impressive, holding a B.E- in mechanical engineering, an MBA in operations and marketing management, a PhD, in management, and a postgraduate diploma in research methodology.

Dr. Parmar’s dedication to faculty development is evidenced by his impressive track record of conducting over workshops and programs in data analysis. He is proficient in using various software programs such as M.S. Excel, SPSS, Minitab, R, E-Views, NVIVO, JAMOVI, SPSS-AMOS, and Smart PLS, Which allow him to conduct cutting-edge research and share his knowledge With others. Through his workshops and programs, Dr. Parmar has trained more than participants, helping them to acquire the skills and knowledge needed to excel in their fields.

Dr. Parmarhas more than 35 research papers in national and international journals of repute. Dr. Parmar has also co-authored four books, including “Business Statistics,” “Production and Operations Management: and “Research which have been published by Himalaya Publications.


Rs. 500/- (inclusive of GST) Registration Link: https://forms.gle/sNPqnJDCu35WBvC7A

*e-certificates will be provided to all the registered participants

The joining link shall be provided after registration

Bank Details

Beneficiary Name: Director KLS IMER, Belagavi

Account Number: 520101210326847

Bank: Union Bank of India

IFSC: UBIN0920037

Branch: KLS Gogte College of Commerce, Tilakwadi. Belagavi 590006

For More Information Contact:


Dr. Arif Shaikh

Professor & Director,



Dr. Ajay B. Jamnani

Associate Professor, KLS IMER

Email: ajay@klsimer.edu

Mobile: +91-9844378372



Mr. Ganesh Bhosale +91-9110887269

Mr. Shantaveer Puranikmath +91-7259923743

Click here to Download the FDP Brochure

Media Partners for This Marketing Analytics FDP, Organized by KLS IMER Research Centre is IndianResearchers.Com

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