One Week Online Faculty Development Program Focused on Marketing Analytics, Organized by KLS IMER
One Week Online Faculty Development Program Focused on Marketing Analytics, Organized by KLS IMER Research Centre from 16th – 20th January 2024
About KLS IMER
Karnatak Law Society’s Institute Of Management Education and Research established in 1991, has been a pioneer autonomous institution in Management education, research, and consultancy in North Karnataka, Promoted by great visionaries, it has a team of highly qualified and research-oriented faculty led by a dynamic director and supported by a beautiful campus with state-of-the-art infrastructure. KLS IMER is recognized as a Research Centre under Rani Channarnma University, Belagavi, Over the years the institute has been consistently rated as one of the top B-Schools in this part of the country.
About the FDP
In this dynamic era, understanding and leveraging data are imperative for effective teaching and impactful research. This one-week FDP aims to empower faculty members and research scholars with practical skills in marketing analytics, equipping them to integrate real-world insights into their teaching methodologies.
Key Features
- Hands-on workshop to faculty in marketing analytics for data-driven teaching and research excellence
- Introduces practical analytical tools for immediate classroom application.
Why Attend
This FDP is a unique opportunity for faculty members seeking to enhance their proficiency in marketing analytics, ultimately contributing to the advancement of their teaching methodologies and research endeavors.
Participants Profile
This FDP will be of interest to Marketing Faculty, Research Scholars, and Professionals transitioning to Education and Students of Marketing Specialisation
FDP Schedule
Date and Time | Topic |
DAY 1 3.30 to 5 pm | Developing Marketing Strategies through Data Visualization using Tableau |
DAY 2 3.30 to 5 pm | Compare Sales Performances: Cases using SPSS |
DAY 3 3.30 to 5 pm | Segmentation Analysis |
DAY 4 3.30 to 5 pm | Market Basket Analysis and Sentiment Analysis |
DAY 5 3.30 to 5 pm | Measuring customer satisfaction, loyalty, trust— Regression Analysis, Structural Equation Modelling |
RESOURCE PERSONS
Dr. Dhaval Maheta is a distinguished academician holding a doctoral degree in Management. He currently serves as a Professor in the Department of Business and Industrial Management at Veer Narmad South Gujarat University in Surat. With an impressive career spanning over twenty-two years, Dr. Maheta possesses a wealth of experience in both teaching and the world, having worked with renowned multinational financial institutions such as ICICI Bank and HDFCLtd.
Dr. Dhaval Maheta’s expertise lies in various domains, including Quantitative Financial Management, Production Management, Research Methodology, and Financial Derivatives. His academic journey is marked by the presentation and publication of 40 research papers at esteemed National and International Conferences. Additionally, he has authored several books on specialized topics, such as “Minitab- software, “Statistical Analysis using R Software,” “Machine Learning using R-Rattle,• and “Data Analysis using R.”
Dr. Hitesh Parmar’s academic and research spans over 15 years, making him an expert in his field. His educational background is impressive, holding a B.E- in mechanical engineering, an MBA in operations and marketing management, a PhD, in management, and a postgraduate diploma in research methodology.
Dr. Parmar’s dedication to faculty development is evidenced by his impressive track record of conducting over workshops and programs in data analysis. He is proficient in using various software programs such as M.S. Excel, SPSS, Minitab, R, E-Views, NVIVO, JAMOVI, SPSS-AMOS, and Smart PLS, Which allow him to conduct cutting-edge research and share his knowledge With others. Through his workshops and programs, Dr. Parmar has trained more than participants, helping them to acquire the skills and knowledge needed to excel in their fields.
Dr. Parmarhas more than 35 research papers in national and international journals of repute. Dr. Parmar has also co-authored four books, including “Business Statistics,” “Production and Operations Management: and “Research which have been published by Himalaya Publications.
REGISTRATION DETAILS
Rs. 500/- (inclusive of GST) Registration Link: https://forms.gle/sNPqnJDCu35WBvC7A
*e-certificates will be provided to all the registered participants
The joining link shall be provided after registration
Bank Details
Beneficiary Name: Director KLS IMER, Belagavi
Account Number: 520101210326847
Bank: Union Bank of India
IFSC: UBIN0920037
Branch: KLS Gogte College of Commerce, Tilakwadi. Belagavi 590006
For More Information Contact:
DIRECTOR
Dr. Arif Shaikh
Professor & Director,
KLS IMER
FDP COORDINATOR
Dr. Ajay B. Jamnani
Associate Professor, KLS IMER
Email: ajay@klsimer.edu
Mobile: +91-9844378372
STUDENT COORDINATORS
Mr. Ganesh Bhosale +91-9110887269
Mr. Shantaveer Puranikmath +91-7259923743
